Ela’s Coffee Shop
Year
2025
A sample content concept created for a boutique coffee brand, focused on lifestyle-driven visuals, audience engagement, and cohesive branding.
Objective
Create a social media direction for Ela’s Coffee that feels cohesive, engaging, and aligned with the brand’s lifestyle identity. The goal was to combine product promotion, atmosphere, and audience interaction in a way that supports both brand awareness and engagement.
Approach
I developed a small set of branded Instagram content focused on three goals: promoting a seasonal product, reinforcing the café’s atmosphere, and creating audience engagement through a simple interactive post.
"Now we feel like we have a much better idea of what our brand looks and feels like before launch!"
— Owner, Ela’s Coffee Shop